We bridge the gap between customer-driven, agile innovation, and the constraints of reality.
The Instratify Group is your customer-centric innovation partner. Headquartered in Toronto, North America’s fastest-growing city, we partner with organizations across industries to build superior products and services and deliver better customer experiences.
We are a female-led firm with a diverse team and strongly believe diverse teams achieve more effective and lasting results.
Helping build world-class customer-first organizations for today and for the future.
Established in 2017, our customer-first model for innovation and customer centricity is uniquely transdisciplinary. We combine our backgrounds in regulated industries with the agility of the startup world and a digital native lens to develop solutions for highly-regulated markets that are relevant and modern while remaining firmly rooted in reality.
Innovative industry leaders we’ve worked have been featured in prominent media outlets such as The New York Times, USA Today, Forbes, and Entrepreneur.
We’ve worked across many industries and verticals, including media, software, e-commerce, IoT, education, and cleantech with organizations ranging from emerging venture-backed companies to the Fortune 500.
We help industry-leading organizations differentiate & outperform in the digital-first era.
Market leaders, enterprises, and titans of industry succeed in the customer-driven economy when they embrace, not run away from, their constraints.
Our team is specially equipped to identify, work within, and, when needed, push the constraints innovation must operate within. We call this our Constraints-Thinking™ approach.
At The Instratify Group, we help you build and implement customized customer-first solutions, working around your industries’ constraints and your unique individual challenges, so you don’t spend years developing a new product or service that doesn’t succeed, or worse, flops, in the era of unrelenting social media.
We help you not only survive but thrive in a customer-driven, digital-first world.
Technology is changing society at an unprecedented rate: customers today are armed with smartphones and search engines possess more buying power than at any other point in history.
Where are your customers today? Where are they going? What needs should you be building products, services, and experiences around to be successful today and tomorrow?
We help organizations devise and implement scalable, ongoing strategies to identify, understand, and capitalize on rapidly-changing customer needs, now and in the future.
Meet Principal & CEO, Ashley Greene, J.D.
Ashley is globally-recognized customer insight and innovation expert, design thinker, and digital native who helps organizations transform and grow through customer-focused innovation.
She holds a Juris Doctor (J.D.) with a business law specialization from the Schulich School of Law at Dalhousie University, as well as a Bachelor of Business Administration (B.B.A.) from Acadia University.
For nearly a decade, Ashley has uniquely combined her legal education, vast startup experience, a background in finance and marketing, and status as a digital native to help companies respond to market changes for innovation, develop new products and services, and burst through growth plateaus.
Ashley is a popular speaker at top international technology and business conferences, including SaaS North, MozCon, Advocamp, and MicroConf.
She is currently working on a forthcoming book entitled: Humanizing Business: The Secret to Rapid Growth & Innovation in the Customer-Driven Economy.
For the last three years, Ashley has also had the pleasure of serving in Entrepreneur-in-Residence/Advisor roles at numerous leading startup-supporting organizations, including at Ryerson University and Volta Labs.