Investing in understanding and keeping up with audiences’ rapidly-evolving needs can generate 30% more revenue annual growth.
We take our experience from working in technology and startups, as well as in television, to partner with you to build an integrated audience-driven approach — strategy, culture, and newsroom — that continues to work long after our partnership is over.
Across industries and verticals, a truly audience-driven organization has three commonalities: a scalable and unyielding focus on the audience and their ever-evolving needs, openness to change, and the ability to adopt new technologies quickly.
Our approach — a tailored mix of strategy, implementation, and facilitation — helps you solve such challenges as:
- Disappointing paid stop conversion rates
- Unengaged audience segment(s)
- Determining what to build next and how to test complimentary new services and products
- Offsetting print revenue loss with higher subscriber lifetime value through increased retention rates and/or optimized pricing
- Developing higher-converting content in line with your values
- Strategy Development
- Audience Experience Design
- Audience Insights Implementation & Voice-of-Audience
- Design Sprints
- Employee Training & Development